Secosana marks 30 years of style, celebrates legacy and new beginnings with Bea Alonzo and Andrea Brillantes
Secosana, a proudly Filipino fashion brand, marked its 30th anniversary on October 22 at SM Makati by reuniting longtime ambassador Bea Alonzo with newcomer Andrea Brillantes for a celebration of heritage, innovation, and the enduring style of Filipina women. The event brought together three generations of customers and two icons who represent the brand’s unique legacy and vision for the future.
Founded in 1996, Secosana has become a trusted name in handbags, evolving with the lives of Filipinas across decades. From mothers and daughters to young professionals, Secosana bags have accompanied women through shifting trends, busy routines, and milestone moments—solidifying their place as everyday essentials in countless wardrobes.
The anniversary gathering highlighted the unique partnership between Bea Alonzo—whose collaboration with Secosana began as a teenager and has spanned nearly two decades—and Andrea Brillantes, who brings modern energy and fresh style as the latest face of the brand. Together, they symbolize the brand’s cross-generational appeal and lasting relevance among women of all ages.
“I started using Secosana bags before I was even part of the brand,” shared Bea Alonzo. “Through the years, it’s been incredible to see how many women have made Secosana part of their lives and how the brand continues to reinvent itself while staying true to its values.”
Andrea Brillantes echoed this sentiment: “It’s an honor to be part of a brand that stands for every Filipina—whatever her story, whatever her style. I’m excited to help show how Secosana can keep up with each new generation and trend.”
As part of the celebration, Secosana also launched its first-ever line of footwear, expanding its offering beyond bags to shoes that reflect the same values of accessibility, versatility, and style. Brand Director Bea Secosana emphasized that the move is about “accompanying women through every step of life’s journey, whether they are moving forward, finding their footing, or embracing a new direction.”
The anniversary also featured new bag designs that continue Secosana’s mission to make fashion both expressive and practical for Filipinas everywhere. The new collections serve as an invitation to women of all ages to tell their stories through style—echoing Secosana’s belief that fashion is a part of every woman’s personal journey.
“Three decades of style isn’t just about looking back,” added Bea Secosana. “It’s about honoring the generations who have shaped us, the women who use our products now, and those who will carry our legacy into the future.”
The Secosana 30th Anniversary Collection is now available in leading department stores nationwide, while its footwear line is available exclusively online—a testament to the brand’s continuing evolution and commitment to accessibility in a digital era.
Secosana’s celebrations signal not just a milestone but a renewed promise to evolve with the Filipina, ensuring that style, function, and identity continue to walk hand-in-hand for years to come.