Cre8 Salon, a homegrown Filipino hair and beauty brand, has officially named rising P-Pop girl group VIVID PH as its newest Brand Ambassador, kicking off a five-year partnership from September 12, 2026 to September 12, 2031. The announcement was made during the Cre8 Salon × VIVID PH Contract Signing and Meet & Greet held at Cre8 Salon Concepcion Uno Marikina, uniting fans, the group’s members, and company leaders.
With more than 15 years of experience, Cre8 Salon continues to grow its presence across Luzon, offering professional hair care and styling. This collaboration marks the brand’s first partnership with a girl group, reflecting its commitment to engaging with young audiences and advocating for transformation and self-care.
Under the deal, VIVID PH members—Camila, Via, and Claire—will receive regular hair and beauty services and styling support for their public appearances. In return, the group will work with Cre8 Salon on social media campaigns, fan events, and community projects, aiming to connect beauty, confidence, and self-expression with Gen Z audiences. “Nakita namin yung passion and dedication nila. We’re truly thankful because we also promote local talents and products,” said CEO and President Robert Thomas A. Santiago.
Cre8 Salon’s VP of Finance Love Joy Panizales-Santiago added, “We’d also like to tap into the 'women empowerment' aspect that they promote through their music.”
VIVID PH, known for energetic choreography and empowering pop tracks, has released pre-debut singles “REDFLAGS” and “Salon Overload” before debuting with “Me So Hot” in April 2026. The partnership launch featured a live performance, fan activities, and exclusive giveaways, making it a memorable experience for supporters, affectionately called “Prisms.”
The group’s hit “Salon Overload” was inspired by the sight of salons clustered together outside their producer’s studio and focuses on themes of glam, self-care, and confidence. “It’s a feel-good song for everyone,” said member Claire. The track’s playful lyrics and catchy sound have made it a staple at live performances and P-Pop events.
Asked about the partnership, VIVID’s Via shared, “Kinakabahan kami. Sobrang saya po sa pakiramdaman na makapag-contract signing sa isang brand na iniingatan po talaga namin. Thankful rin po kami sa mga supporters namin at masaya kami na kasama namin kayong lahat.”
Moving forward, VIVID PH will help celebrate Cre8 Salon’s new branch openings, ribbon-cutting events, and seasonal promotions, especially during the busy “Ber” months. The group also teased upcoming music releases and a new album, encouraging fans to stay tuned for more collaborations.
By joining forces, Cre8 Salon and VIVID PH aim to inspire confidence, creativity, and community engagement, setting a fresh example for how brands and artists can work together in the beauty and entertainment industries.