McDonald’s Philippines swings into action with Spider-Man: Brand New Day Happy Meal and collectibles
McDonald’s Philippines has brought the excitement of Marvel’s iconic web-slinger to fans nationwide with the launch of its exclusive Spider-Man: Brand New Day Happy Meal and premium collectibles. The campaign, which coincided with the movie’s release, featured Spider-Man-themed Drive-Thru activations and exclusive opening weekend block screenings at select cinemas.
The new Happy Meal offered customers the chance to collect 10 unique Spider-Man Backpack Toy designs. Each meal box came with a QR code unlocking a special Spider-Man-themed game, adding an interactive twist to the experience. For collectors, McDonald’s also introduced premium Spider-Man collectibles—four figures, including Upside-Down Spider-Man and Hammock Spider-Man—available with any meal purchase and an additional P165.
The excitement didn’t stop at the counter. Spider-Man himself made appearances at McDonald’s Drive-Thru branches across the country, surprising customers by taking orders, handing out meals, and posing for photos. These activations turned everyday visits into memorable superhero encounters, delighting fans both young and old.
“Spider-Man has always been a hero who connects with people in the most genuine and relatable way, and that’s exactly the kind of experience we wanted to create for our customers,” said Ada Almendras-Lazaro, Chief Marketing Officer of McDonald’s Philippines. “Through our Happy Meal, Premium Collectibles, and Drive-Thru activations, we wanted fans to experience the excitement of Spider-Man: Brand New Day in a fun and memorable way.”
To mark the movie’s opening, McDonald’s hosted exclusive block screenings at Trinoma Cinema in Quezon City and Glorietta 4 Cinemas in Makati. These events drew a full house, with fans and media celebrating the new Spider-Man adventure together.
“From launching our Spider-Man Happy Meal and Premium Collectibles to bringing Spider-Man to our Drive-Thru stores and celebrating the movie’s opening weekend with exclusive block screenings, we wanted fans to experience the excitement of Spider-Man: Brand New Day beyond the big screen,” Almendras-Lazaro added.
The limited-time campaign gave fans multiple ways to immerse themselves in the Spider-Man universe—whether by collecting toys, joining special events, or sharing moments with family and friends at McDonald’s stores.
Spider-Man: Brand New Day Happy Meal toys and premium collectibles are available for a limited time at participating McDonald’s stores nationwide, inviting fans of all ages to complete their Spider-Man adventure before the collectibles swing out of stores.
