ROKID Philippines Unveils Rokid AI Glasses Neo Fashion Glasses in a Groundbreaking Fashion-Tech Showcase with Josh Yugen and House of Yugen
ROKID Philippines has officially introduced the Rokid AI Glasses Neo Fashion Glasses to the Philippine market, hosting a launch event at Lanson Place Mall of Asia, Manila. The event, organized in partnership with Josh Yugen and House of Yugen, brought together elements of artificial intelligence, fashion, innovation, and entertainment.
The launch included a runway presentation directed by Josh Yugen, which highlighted how wearable AI technology integrates with contemporary fashion. The runway included well-known personalities such as Arci Muñoz, Miss World Philippines Gwen Fourniol, Miss Globe Maureen Montagne, Jam and Haru (Face of the Philippines winners), singer Sam Hashimoto, content creator Yukio, and Misbah Arshad, who has represented Pakistan at international pageants. Thailand-based Japanese-American actor Luke Ishikawa Plowden also participated in the showcase.
These individuals demonstrated how AI-powered glasses can be incorporated into daily wear, emphasizing the merging of technology and style. The evening also introduced GEN YU, a new brand from Josh Yugen, which aims to connect innovation, fashion, and emerging technologies through creative partnerships and projects.
ROKID’s Philippine representative, Macgyver Yu, stated that the launch represents a step toward making artificial intelligence a part of daily life, with the glasses designed to combine intelligent technology with elegance. Alex Yuen, Manager – APEC at ROKID, noted the company’s goal of expanding AI innovation in the region and highlighted the Philippines as a key market for creative collaborations.
Josh Yugen explained that the partnership with ROKID reflects House of Yugen’s vision of combining creativity with future technologies. The introduction of GEN YU aims to foster experiences that closely connect fashion, technology, and culture.
The event included a panel discussion featuring leaders such as Atty. Sal Panelo, Dr. Jonas Apostol, Gwendolyn Pang, and Chezka Gonzales, alongside Josh Yugen and ROKID representatives. The panel explored the impact of artificial intelligence on various fields, including healthcare, communications, humanitarian work, aviation, and the creative economy.
Partners such as Anika Makeup, Lumi Candles, Lanson Place Mall of Asia, Daryl Tejano, GEN YU, and XPEDITION Magazine supported the event.
ROKID Philippines is focused on introducing wearable AI technologies to enhance daily experiences and business operations. House of Yugen, led by Josh Yugen, continues to bridge cultural and creative industries through innovation. GEN YU aims to inspire new approaches to integrating artificial intelligence with creativity and lifestyle.
