Two of the Philippines’ most beloved personalities—comedy legend Vic Sotto and food content creator Ninong Ry—have joined forces in a special collaboration with Hanabishi Appliances, marking the brand’s 40th anniversary. A recent episode on Ninong Ry’s YouTube channel features their partnership, which has already surpassed 4 million views.
The episode showcases Ninong Ry preparing a Chinese feast for “Bossing” Vic Sotto, using various Hanabishi kitchen appliances. The collaboration highlights not only the brand’s commitment to quality but also the enduring appeal of both personalities to Filipino audiences.
Cherish Ong-Chua, Hanabishi’s VP for Finance and Marketing, shared the excitement behind the collaboration: “Bossing Vic has been a brand ambassador of Hanabishi for many years already, and we have worked with Ninong Ry countless times. Bringing them together was a dream collaboration for us as we mark our 40th year.”
During the episode, Ninong Ry demonstrated how easy and convenient it is to prepare dishes like Fried Mantou, Steamed Fish, and Dong Po Pork with Hanabishi’s appliances—including the Professional Stand Mixer, Food Steamer, 18-in-1 Electric Pressure Cooker, and Juice Extractor. His signature wit and humor made the cooking segment both informative and entertaining.
After enjoying the meal, Bossing Vic and Ninong Ry sat down for an interview where Sotto opened up about his early days in show business, sharing stories from his music career, entry into comedy, and reflections on Eat Bulaga’s legacy as it approaches its 50th anniversary.
Drawing parallels between the long-running noontime show and Hanabishi, Sotto remarked, “Parang Eat Bulaga ang Hanabishi—for 40 years, subok na ng buong bayan.” He also shared how fans often recount the durability and reliability of Hanabishi products in their homes.
Ong-Chua expressed gratitude for the ongoing support: “As we celebrate our 40th year this year, we thank all the people who have partnered with us like Bossing Vic and Ninong Ry, and everyone who has chosen Hanabishi as their ka-partner in their homes and even their offices.”
As Hanabishi looks to the future, the brand vows to continue its mission of providing reliable, high-quality appliances to Filipino families—making everyday life easier for generations to come.