PREMIERE Condoms, a leading brand in the Philippines, has announced a permanent price drop across all its variants to just ₱55 per pack. This move, effective nationwide, aims to make quality sexual protection more accessible as the cost of living rises and public health concerns grow.
The price rollback comes at a crucial time. According to the Department of Health, the Philippines recorded 4,633 new HIV cases in the first quarter of 2026—an average of 51 new infections daily, with the majority attributed to sexual transmission. Against this backdrop, DKT Health, Inc., the social enterprise behind PREMIERE Condoms, is making cost-effective protection a public health priority.
“Rather than allowing premium protection to become out of reach, we chose to lower our prices to only ₱55 so that more consumers can continue to enjoy safe, effective, and satisfying protection at a better value,” said Denise van Dijk, President and CEO of DKT Health, Inc. “We recognize that many Filipinos are feeling the impact of inflation, and our commitment is to make contraception more accessible.”
DKT Health, Inc. operates under a social marketing model, reinvesting revenue from product sales back into outreach and access programs. The organization estimates it provides about half of all contraceptives used nationwide, serving both urban centers and underserved communities with condoms, IUDs, injectables, and oral contraceptives.
PREMIERE Condoms’ new price point is designed to remove barriers to protection, making condom use a regular, affordable part of daily life. “Quality condoms should never price people out,” DKT emphasized, positioning the price drop as both a strategic and social move.
The brand’s products are available in major drugstores and convenience stores across the Philippines, including Watsons, South Star Drug, Rose Pharmacy, 7-Eleven, and Uncle John’s, as well as through leading e-commerce platforms.
As part of its broader mission, DKT has also implemented community and mobile-clinic programs to reach remote and underserved areas, expanding access to family planning and reproductive health services. Revenue from trusted brands like TRUST and PREMIERE supports the organization’s efforts.
With this latest initiative, PREMIERE Condoms and DKT Health, Inc. are doubling down on their commitment to sexual health, affordability, and public welfare. For more information and updates, follow @PREMIERECondoms on social media or visit PREMIERE.com.ph.