The Easy Brand Fair 2026 is set to put the spotlight on Modern Bayanihan, creating a lively platform for Filipino resilience, creativity, and a sense of community. Far from being just another event, the fair is designed to bring together a diverse crowd—aspiring entrepreneurs, food lovers, and industry professionals—all with the shared goal of inspiring growth and fostering connections within the local entrepreneurial scene.
This year’s fair will feature special guest appearances that add even more excitement to the lineup. Among those joining are multi-talented comedian and actress Rufa Mae Quinto, celebrated chef Boy Logro, and World Barista Champion Boram Um. Their presence promises to make the event both memorable and informative.
In December 2025, Rufa Mae Quinto officially joined EASY Brand as an ambassador for their EasyPro® line, known for her energetic “Todo na ’to!” personality. She advocates for the brand’s range of cooking mixes and sauces, which are designed to make restaurant-quality meals accessible for both home cooks and business owners.
The coffee scene in Manila had its own highlight recently when 2023 World Barista Champion Boram Um headlined an Easy SIGNATURE showcase at The Elements, Eton Centris. This marked an important milestone for Easy SIGNATURE—a Filipino brand making its presence felt in the premium coffee market. Boram Um’s role as global ambassador signals the brand’s ambition and commitment to quality.
At the fair, participants can expect a range of activities such as live cooking demonstrations, product showcases, sampling sessions, competitions, and interactive experiences—all aimed at highlighting innovation in the food and beverage sector.
Easy® also continues its mission to support local entrepreneurship through its Ka Easy Franchise Program, providing pathways for Filipinos to start and grow their own businesses. Whether you are looking for new opportunities, exploring the latest in the F&B industry, or simply wanting to connect with like-minded individuals, Easy Brand Fair 2026 offers a space for community, learning, and growth.