Casio Computer Co., Ltd. has officially announced a two-year partnership with TOYOTA RACING, Toyota Motor Corporation's motorsports division, beginning in January 2026. This strategic collaboration aims to boost the global presence of Casio’s EDIFICE sports watch brand, which aligns with the speed, precision, and technological innovation that define the world of motorsports.
The partnership highlights the shared principles of TOYOTA RACING and EDIFICE: dedication to continuous innovation, the use of advanced technologies honed through world-class racing, and a passion for speed.
As part of the agreement, EDIFICE watches will be supplied to the TOYOTA RACING team during the FIA World Endurance Championship (WEC) season. Additionally, the CASIO and EDIFICE logos will be prominently featured on the headlights of the team’s racing cars.
TOYOTA RACING, formerly known as TOYOTA GAZOO Racing, is an established competitor in both the FIA WEC and NASCAR circuits. The team is recognized for its focus on developing cutting-edge engine and automotive technologies. The recent rebranding to TOYOTA RACING marks a fresh chapter, aiming to further advance motorsports innovation and expand global fan engagement.
Casio expressed that this collaboration is in line with its mission to bring “new levels of joy to lives one by one” through design and innovation. By teaming up with TOYOTA RACING, Casio seeks to deliver the EDIFICE brand experience to fans of high-performance timepieces and motorsports enthusiasts worldwide.
The partnership is expected to drive greater visibility and mutual growth for both brands over the next two years, reflecting a shared commitment to excellence and technological progress.