The Barum Brings K-Dermatology Revolution to the Philippines, Unveils Proactive Skin Care Innovations
The Philippines’ professional aesthetic landscape is set for a major transformation as The Barum, a global leader in Korean dermatology systems, officially launches in the country. Exclusively distributed by The Glow Atelier, The Barum made its grand debut at the Hyatt in BGC, Manila, on November 29, 2023, introducing a new era of “Proactive Skin Care”—a science-backed approach focused on building skin resilience rather than just reacting to skin problems.
At the heart of The Barum’s philosophy is a commitment to using effective ingredients, ensuring safe formulations, and prioritizing customer satisfaction. The Barum designs their flagship RADIANCE RENEWING systems, especially the R2 HS Implant Kit, to provide rapid skin renewal and visible rejuvenation. This innovative kit uses pure spicules from marine sponges as tiny needles, helping to boost deep skin healing and quicken the renewal process—providing better results than regular peels, with less irritation.
A key highlight of The Barum’s protocol is its two-step process: aggressive but controlled exfoliation followed by intensive regeneration. After the R2 professional peel, clients receive the CRYSTAL CLEAR PR Ampoule, enriched with a potent 10,000 ppm concentration of PDRN (Polydeoxyribonucleotide), a powerful ingredient that accelerates healing, boosts collagen production, and ensures skin remains luminous and healthy after treatment. This unique sequence ensures results-driven, low-downtime care that prioritizes both immediate glow and long-term skin health.
The Barum’s solutions are specifically tailored for the Philippine climate, addressing common concerns like oiliness, acne, and post-sun inflammation. Specialized products such as the R1 Acid Kit target acne and hyperpigmentation, while the BLUE JEWEL AZULENE line offers instant cooling and redness relief for tropical skin, making the brand a perfect fit for local needs.
The brand’s launch event featured live demonstrations, hands-on experiences, and a credible endorsement from DZMM Teleradyo’s Rica Lazo, underscoring The Barum’s science-backed, results-oriented promise. Attendees—including doctors, clinic owners, and media—witnessed the efficiency and innovation behind The Barum’s clinical protocols, which blend Korean skincare excellence with advanced biotechnology.
Rooted in Korea’s pioneering beauty industry, The Barum stands out for its rigorous research, safety standards, and dedication to ongoing education for practitioners. The brand offers a range of clinical solutions, like personalized acid peels and strong ampoules, to meet the growing need for professional treatments that reduce recovery time and enhance skin brightness and durability.
Interested clinics, press, and potential partners are invited to explore partnership opportunities and special training packages with The Glow Atelier. The Barum Experience Booth at the launch offered exclusive deals and in-depth product demonstrations, signaling the company’s strong commitment to education and client satisfaction.
With The Barum’s arrival, Filipino consumers and professionals now have access to the next generation of K-dermatology. The brand’s proactive, holistic approach promises not only transformative results but also a new standard for safe, effective, and science-driven skin care in the Philippines.
