EasyBrand opened an exciting new chapter in the Philippine food industry on October 3, 2025, as it launched its very first Easy Training Center. The grand opening was led by the ever-energetic Chef Boy Logro, whose infectious passion for culinary arts has inspired countless aspiring chefs. With this new facility, EasyBrand hopes to become the go-to hub for chefs, food entrepreneurs, and beverage specialists eager to level up their skills and give their businesses a boost.
For many in the culinary and food service industry, specialized training has long felt out of reach. The Easy Training Center is out to change that. Designed for professionals and beginners alike, the center promises hands-on learning with guidance from some of the best in the business. At today’s event, Chef Boy Logro—EasyPro® ambassador and beloved TV personality—was joined by the Faces of Easy Brand and other seasoned mentors, all eager to welcome the next wave of food innovators.
What sets the Easy Training Center apart is its fresh approach to learning. Instead of sticking to traditional classroom lectures, the facility offers hands-on training, real-world applications, and insights tailored to modern business needs. With the support of EasyBrand PH and its expert ambassadors, the center is redefining food preparation and beverage service, making them more accessible, efficient, and profitable for everyone with a dream to make it big.
Chef Boy Logro, famous for his dynamic teaching style and world-class experience, is at the heart of this initiative. During the grand opening, he led sessions that showcased the unique benefits of learning both the traditional and the "Easy way" of preparing food and beverages. For Chef Logro, it’s about more than just teaching people to cook; it’s about shaping future entrepreneurs who can build and sustain successful businesses. “This training center is more than just a place to cook—it’s where we turn passion into livelihood,” he said.
The Easy Training Center offers a variety of specialized programs to fit different needs. The flagship EasyPro® module is a comprehensive three-day course covering culinary operations, a comparison between traditional and Easy methods, and a final assessment. There’s also a one-day Easy® Beverage program, perfect for those interested in coffee, milk tea, mocktails, and cocktails—reflecting the hottest trends in today’s café scene. For those aiming for mastery, the two-day Easy® Signature program dives into advanced techniques and creative recipes.
But the learning doesn’t stop after a course ends. Easy Training Center is deeply committed to ongoing mentorship and innovation. By using EasyBrand products throughout training, participants can experiment with maximizing ingredients for greater creativity and efficiency in the kitchen. The center also plans to expand, with the vision of becoming a nationwide hub that empowers more Filipinos to launch and grow their own food businesses.
The opening of the Easy Training Center is more than just an event; it’s the start of a movement. EasyBrand’s long-term commitment is to nurture a new generation of chefs, café owners, and entrepreneurs who aren’t just skilled behind the stove, but also business-savvy and ready to take on the challenges of the food service industry.
As EasyBrand continues to grow, it remains dedicated to helping businesses—whether cafés, cloud kitchens, or restaurants—serve consistently high-quality food and drinks with ease. The Easy Training Center, with its blend of technical training and practical business skills, stands as a beacon for anyone who dreams of making their mark in the culinary world.
