On November 7, 2026, LG Electronics Philippines introduced its latest LG xboom AI lineup during a lively launch event at the SM Mall of Asia Music Hall, showcasing music, technology, and Filipino creativity. The showcase, themed "The Future Sounds Powerful," invited Filipinos to experience the next generation of audio innovation while celebrating the universal power of music.
The event, designed around the concept of “Global Sound, Local Soul,” demonstrated how cutting-edge technology can enrich everyday listening experiences while forging connections across cultures. Guests explored new products, interactive activities, and live performances, making music an immersive and communal experience.
International artist will.i.am’s collaboration with LG xboom AI underscored the brand’s direction and global influence, while the presence of K-pop star Sandara Park brought excitement to local fans. Park joined the festivities to highlight Filipino creativity and the shared joy that music inspires.
At the heart of the event were hands-on demonstrations of the new xboom AI Power 9000, 7000, and 5000 speakers. Guests experienced the products in action, with special interactive zones offering karaoke, dance floors, and gaming stations. The activities underscored how music can adapt to different lifestyles and moments, further engaging attendees.
“What’s remarkable in the Philippines is how deeply rooted music is in daily life. Whether it’s a family gathering or young people showcasing their talents, music brings everyone together,” said Yongwoo Park, Product Director of LG Electronics Philippines. “Through LG xboom AI, we aim to amplify those moments and support the creativity shaping the local scene.”
Sandara Park shared insights about her personal connection with music and introduced the xboom AI experience to local audiences. Popular P-pop group YGIG energized the crowd with their performance, delighting fans and adding to the event’s dynamic atmosphere.
LG also spotlighted the next generation of Filipino musical talent through the LG xboom IDOL competition. Five aspiring singers from different regions took the stage: Glessil Ann Galigao Tan (Tagbilaran), Roxanne Orapa Jamora (Davao), Jayne Raizel T. Sajulla (Iloilo), Jericho Roces (Manila), and Rachel Ann Clement (Subic). The panel of judges, which included Sandara Park, musician Yael Yuzon, and concert director Paolo Valenciano, ultimately recognized Jericho Roces as the first LG xboom IDOL.
In a show of corporate social responsibility, LG supported the Tuloy Foundation with donations of LG xboom AI products, aiming to nurture young creatives and encourage artistic exploration in music and the arts. Representatives from the foundation welcomed the gesture, noting its impact on their programs.
The event was hosted in partnership with Billboard Philippines, merging product innovation, celebrity appearances, and community engagement through music. LG Electronics Philippines continues to reinforce its commitment to bringing international sound quality and opportunities for creativity closer to Filipino consumers and artists, demonstrating that technology is most powerful when it brings people together.