Heart Evangelista ranks among top global celebrity voices at Milan Fashion Week, drives $9.8m in Media Impact Value
Heart Evangelista once again solidified her status as a global fashion force, ranking as one of the “Top Celebrity Voices” during the recent Milan Fashion Week (MFW) Spring/Summer 2027 held from September 22 to 28 in Italy. According to data from Launchmetrics, Heart contributed an impressive $9.8 million Media Impact Value® (MIV®) to MFW's total of $528.3 million, reflecting her growing influence on the international stage.
Her latest recognition follows her distinction as the No. 1 “Celebrity Voice” at New York Fashion Week earlier this season, further cementing her place in the elite circle of worldwide fashion icons. Evangelista’s consistent presence at top-tier events underscores the role Filipinos now play in shaping the global fashion scene.
Launchmetrics, a leading brand performance cloud, measures the impact of celebrities, traditional media, influencers, partners, and owned media on major fashion events. The ability to generate high MIV highlights how Heart engages millions of followers, seamlessly bridging traditional stardom with digital influence.
Evangelista’s efforts are often credited with opening doors for Asian influencers and talents, carving out much-needed space for diversity in an industry historically dominated by European and American names. This year, Thai actress Faye Peraya topped the celebrity voice rankings at MFW with $30 million in MIV. Heart expressed her joy at seeing more Asian talents earn global recognition, which she sees as a win for the entire region.
Heart’s advocacy goes beyond herself; at each fashion week, she actively spotlights Asian designers and celebrates their unique perspectives, contributing to a more inclusive and vibrant industry. Her participation sends a message about the importance of representing diverse voices and stories.
From Milan, Heart Evangelista traveled directly to Paris Fashion Week, where an international magazine featured her at the prestigious Paris Peninsula for a cover shoot. In Paris, she walked for 19 brands, further demonstrating her expansive influence and demand.
Highlighting her Paris Fashion Week stint was her role at the Business of Fashion (BoF), a global platform for leaders in the fashion, beauty, and luxury industries. Evangelista has become a familiar face among international media, designers, and trendsetters.
Currently, Heart Evangelista is in Japan for another campaign, using her platform to support brands entering broader markets, including Europe. Her continued presence across continents shows how one Filipina is helping reshape modern style narratives—placing Asian creativity and talent at center stage worldwide.
