Mang Inasal is set to celebrate ten years of partnership with beloved Filipino actor Coco Martin through the much-anticipated Ihaw Fest, happening on October 25 at Ayala Malls Feliz. The event, headlined by Martin alongside Maris Racal, Shuvee Entrata, and Fyang Smith, and hosted by Dimples Romana, highlights a collaboration that has become an enduring part of Filipino life.
The decade-long partnership between Mang Inasal and Coco Martin is more than just a business relationship—it’s a story of mutual growth and shared connection with Filipino families nationwide. As Mang Inasal has grown from a humble grilled chicken restaurant in Iloilo to a household name, Coco Martin’s career has soared, making him one of the country’s top actors through hit shows like FPJ’s Ang Probinsyano and Batang Quiapo.
Their paths have remained aligned through their deep resonance with everyday Filipinos. Mang Inasal’s appeal lies in its signature Ihaw-Sarap Chicken Inasal and Unli-Rice meals, which have become staples during family gatherings and celebrations. Likewise, Coco Martin is admired for roles that mirror the struggles and triumphs of ordinary people, building a genuine rapport with viewers across the nation.
“Coco Martin has been an important part of the Mang Inasal story for the past 10 years,” said Mang Inasal President Mike V. Castro. “What makes our partnership special is the genuine connection we both share with Filipinos. As Coco continues to inspire audiences, Mang Inasal remains committed to bringing meaningful moments of togetherness through Ihaw-Sarap food and Unli-Saya dining.”
This authentic bond has translated into brand success: Mang Inasal was named the 2025 Top Brand in the Philippines under the QSR Grilled Category by Influential Brands, cementing its position as a favorite among Filipino consumers.
More than just a celebrity endorsement, Coco Martin has come to embody Mang Inasal’s mission to bring delight and togetherness to Filipino dining tables. His involvement goes beyond campaigns, underscoring the brand’s longstanding commitment to its customers.
As the celebration approaches, the Ihaw Fest is expected to draw fans from all walks of life, offering not only a feast of food and entertainment but also free passes for those who present official receipts from enjoying Ihaw Fest meals this October.
Mang Inasal's milestone event with Coco Martin is a testament to the power of authentic partnerships—where shared values, consistent connection, and a profound understanding of the Filipino home remain at the heart of lasting success.
