McDonald’s Philippines has launched its much-anticipated ‘Asia Chicken Campaign’ on September 17, introducing a regional collaboration with global superstar G-DRAGON to Filipino customers, along with new Korean-inspired menu offerings.
The campaign spans 13 Asian markets and marks a major partnership between two cultural icons—McDonald’s and G-DRAGON—highlighting the growing influence of Korean culture and cuisine across the region.
Spearheaded by McDonald’s Korea, the campaign aims to reach hundreds of millions of consumers by combining McDonald’s global reach with G-DRAGON’s broad influence in music, fashion, and pop culture. The partnership, dubbed ‘ICON×ICON,’ celebrates creativity, flavor, and the shared experiences that define both brands.
Filipino customers can look forward to the launch of the McSpicy, a chicken sandwich featuring a whole-cut thigh fillet coated in a spicy, crispy seasoning and served with lettuce and mayonnaise on a toasted bun. Alongside it, Chicken McNuggets with Cajun Sauce—a tangy, mildly spicy dip—will be available for a limited time.
The campaign will feature exclusive digital content and in-store activations, with McDonald’s Philippines planning special events and promotional experiences to engage fans. McDonald’s Philippines will also release a line of limited-edition PEACEMINUSONE merchandise created with G-DRAGON, offering fans and customers a unique way to connect with the campaign.
Karl Christian Chua, Brand Manager for McDonald’s Philippines, shared, “The Asia Chicken Campaign brings together two globally recognized icons, McDonald’s and G-DRAGON, in a unique collaboration inspired by the growing influence of Korean flavor and culture across Asia. Through this partnership, we are excited to create memorable experiences that connect people through great taste, creativity, and shared cultural moments.”
With the Asia Chicken Campaign, McDonald’s continues to reinforce its commitment to delivering innovative food and engaging experiences to customers while celebrating the dynamic exchange of global and local culture.