Eye Mo Launches “Eye Mo Cool,” First Cooling Eye Drop in the Philippines for Today’s Digital Generation
Eye Mo, the country’s leading and most trusted eye care brand, officially launched “Eye Mo Cool,” the latest addition to its popular lineup of eye drops. This new variant merges Eye Mo’s proven formula with a revitalizing cooling sensation, specifically crafted to meet the needs of today’s fast-paced, digital lifestyles.
For over 50 years, Eye Mo has been a household name in the Philippines, known for delivering affordable, reliable, and effective eye care solutions. The launch of Eye Mo Cool further strengthens its leadership by introducing the country’s first cooling eye drop designed to relieve red eyes—a unique innovation that responds directly to the demands of modern life.
Eye Mo Cool builds on the familiar and trusted Eye Mo Red Formula, now enhanced with menthol to deliver instant comfort and a refreshing “cool” lift. It is specially designed for young professionals, digital creators, commuters, gamers, adventure seekers, and sports enthusiasts—anyone who spends extended hours on screens or is constantly on the go. With Eye Mo Cool, users can expect instant relief from red, irritated, and tired eyes, a revitalizing boost within seconds, and the assurance of Eye Mo’s long-standing heritage in eye care.
The product aims to cater to the “always-on” generation, particularly Gen Z and Millennials, whose lifestyles are defined by long work hours, digital entertainment, and multitasking. Prolonged screen use often leads to common issues like eye redness, dryness, and minor irritation. Eye Mo Cool empowers these young Filipinos to prioritize eye wellness as a vital part of their daily self-care routine—helping them stay fresh, confident, and ready to tackle any challenge.
“Eye Mo Cool is our response to the lifestyle of today’s generation. They move fast, create nonstop, and depend on their vision to power through the day,” said Earl Jayona, Senior Manager for Marketing of Eye Mo. “This newest variant delivers the same trusted Eye Mo relief, now with a cooling twist that refreshes and recharges the eyes. It’s a small, simple step that makes a big difference.”
Alongside the product launch, Eye Mo is also ramping up its efforts to promote eye health education. The brand highlights the importance of addressing common eye irritations—such as redness, soreness, and watery eyes—not only as emergencies but as part of a holistic daily wellness routine, much like skincare or personal hygiene. Through digital content, interactive challenges, sampling activities, and expert-led conversations, Eye Mo aims to make Filipinos more conscious of the value of everyday eye care.
To introduce the new cooling experience, Eye Mo is inviting everyone to join the #EyeMoCoolChallenge, an engaging and experiential campaign encouraging users to “Feel the Cool” for themselves. This initiative is designed to let consumers experience firsthand the instant and refreshing relief provided by Eye Mo Cool.
With Eye Mo Cool now joining the lineup of Eye Mo Red, Eye Mo Moist, and Eye Mo Daily Care, Eye Mo continues its mission to make eye wellness effortless, accessible, and an essential part of every Filipino’s lifestyle. As digital demands grow, Eye Mo remains committed to helping users protect and refresh their eyes—anytime, anywhere.
