Nominees Unveiled for ZEENfluential Awards 2025: Celebrating Culture, Influence, and Filipino Creativity
Energy, excitement, and star power filled URBN QC today as Zeen Media officially revealed the highly anticipated nominees for the ZEENfluential Awards 2025. The media conference, attended by members of the press and several industry personalities, marked the beginning of this year’s search for the most influential figures across the Filipino creative landscape.
The ZEENfluential Awards is dedicated to recognizing the individuals and groups shaping pop culture today. This year’s roster of nominees features both emerging and established names across music, film, television, fashion, digital content, food, and travel. The event goes beyond simple recognition, serving as a vibrant platform for elevating youth voices and championing Filipino creativity and storytelling in all its forms.
Winners of the ZEENfluential Awards are determined through a unique process combining 50% public voting and 50% editorial voting. This balanced approach underscores the core philosophy of the awards: influence is not dictated—it’s chosen, reflecting both popular sentiment and expert insights.
This year’s awards carry the theme “Culture X Influence,” capturing the intersection where creativity meets impact. Organizers say the theme honors creators, trendsetters, and cultural forces who transform moments into movements, inspiring the next generation to dream louder, act bolder, and shape the evolving face of Filipino pop culture.
Among the standout categories in music are ZEENfluential Breakout Artist, with nominees Maxie Andreison, Hey June!, Michelle Dee, Earl Agustin, and Amiel Sol; ZEENfluential P-Pop Group, featuring favorites BINI, SB19, ALAMAT, and GAT; and ZEENfluential Music Artist, with Cup of Joe, Dionela, TJ Monterde, Maki, BINI, and SB19 in contention.
In film and television, the ZEENfluential Feelmaker award will see acclaimed directors Zig Dulay, Cathy Garcia-Sampana, Mikhail Red, and Theodore Boborol compete, while the ZEENfluential Scene Stealer category highlights productions like Ang Mutya ng Section E, Incognito, Beauty Empire, Sang’gre, and Pinoy Big Brother: Celebrity Collab Edition. Dynamic duos #AshDres (Andres & Ashtine), #ShuKla (Shuvee & Klarisse), #BreKa (Brent & Mika), #RabGel (Rabin & Angela), #DonBelle (Donny & Belle), #BarDa (Barbie & David), #WillCa (Will & Bianca), #JMFyang (JM & Fyang) are also recognized for their impact on fans and pop culture trends.
The fashion and lifestyle categories shine a light on trendsetters such as Ruru Madrid, Kyline Alcantara, Brent Manalo, Kyle Echarri, Atasha Muhlach, Mimiyuuuh, and Kathryn Bernardo for ZEENfluential Style Star. Food and travel influencers like Erwan Heussaff, Seohee Jang, Ninong Ry, Jessica Lee, Kye “Kulas” Jennermann, and Laureen Uy are also celebrated for their contributions to Filipino taste and wanderlust.
"Gen Z is not merely a part of the culture; they are actively shaping it, particularly during a period characterized by noise, speed, and uncertainty. ZEEN is here to be that space of clarity, authenticity, and connection, a place where real stories, real people, and real influence matter. That’s what the ZEENfluential Awards are all about. It’s not just about who’s trending. It’s about who’s making an impact,” said Direk Real S. Florido, Creative Chief Officer and Executive Vice President of CreaZion Studios, and Business Head of Zeen Media.
The excitement will culminate at the ZEENfluential Awards Night, set for November 20, 2025, at Okada Manila’s Night Lounge. Attendees can look forward to electrifying live performances, appearances by special guests, and unforgettable moments as the year's most influential voices are crowned.
As public voting opens and anticipation builds, the ZEENfluential Awards 2025 promises to be a landmark celebration of Filipino influence, creativity, and cultural leadership—where every story, song, and idea has the power to inspire and redefine the future.
HOW TO VOTE
Go to www.zeenmedia.com and navigate to the ZEENfluential Awards page from the menu bar. Scroll through the list of nominees and award categories, select your favorite nominee(s), fill out your details (name, email, and other required fields), and hit Vote to submit your selection.
Voting Weight: Winners will be determined through a combined scoring system: 50% public voting—verified votes submitted via ZEEN’s official platform—and 50% editorial voting—determined by the ZEEN Editorial Team based on authenticity, cultural relevance, and overall impact.